Private Label Experience
I have extensive experience in private label product development, including sourcing products from manufacturers and building complete brands around them. With a background in graphic design, I’m able to create logos, packaging, marketing materials, and websites in-house, which significantly reduces overhead and streamlines the branding process. I also work directly with a trade printer, allowing me to produce packaging and promotional materials at wholesale pricing. My experience includes product categories such as clothing, party supplies, and health supplements.
Past Projects
Super Health Patch was a private label wellness brand built around transdermal supplement patches manufactured in the United States. I developed the brand from the ground up, including the logo, website, packaging, and Amazon marketing strategy. Through targeted branding and online promotion, I was able to generate strong website traffic and build a base of repeat customers. The product line included caffeine patches, creatine, ginkgo biloba, glucosamine, B12, and melatonin patches, with the caffeine patch becoming the top-selling product. I also coordinated promotional content for the brand by hiring actors through Fiverr to create product explanation and marketing videos, one of which is featured below as a sample of the campaign.
Tattoo Blanket was a private label brand focused on tattoo cover sleeves designed for professional and workplace environments. I sourced high-quality running sleeves from manufacturers in China and built the brand from the ground up, including the logo, website, packaging, and product presentation. I also contracted models through Fiverr to model the sleeves, using the images for marketing materials, Amazon listings, and product packaging. The brand achieved strong success on Amazon due to its quality and branding, with black and beige becoming the top-selling colors alongside a variety of additional options.
Giddy LLC was developed as a private-label party favor brand focused on high-demand event themes, particularly custom invitations and coordinating stationery. By partnering with a trade printer offering wholesale pricing, I was able to design and produce high-margin products optimized for popular seasonal and evergreen party categories.
The business emphasized scalable product development through trend research and rapid design iteration. A core operational focus was ensuring all designs remained compliant with copyright and trademark boundaries. I conducted ongoing analysis of commonly used thematic elements to navigate legal ambiguity while maintaining strong market appeal.
